MACCA' S ALL NIGHT LONG - Art Direction/Copywriting

A McDonald's campaign targetting the growing number of young adults abstaining from drinking alcohol. Through this campaign we attempt to prove that you can have just as much fun and won't miss out if you don't drink. This campaign ultimately aims to highlight that Macca's is there when you need it, all within a print campaign.

TWIX XP - w/ Caleb Duncan and Shaun Yap

A complete campaign where a new product (TWIX XP) is created. Targeting late nigh gamers, this campaign targets many facets of their lifestyle, through streams, on social media, at supermarkets, etc. Working with Caleb and Shaun we produced packaging art, a social media ad, a mock stream promotion as well as a case study video.

SODALY EVERY LAST DROP - w/ Caleb Duncan and Shaun Yap

A print campaign that saw an extention of Sodaly's iconic marketing, extending from their previous campaign 'Get Sodaly Addicted'. Through this campaign, we drove the addiction inuendo's hard, with a paper bag, a small spoon and a rolled up note. This campaign aimed to continue to build visual interest and ultimatly instigate people to try Sodaly.