BONDS

BRIEF

Prove that Bonds knows Aussie babies like no other, in order to push the Zippy over their competition in the battle of the dupes.

INSIGHT

Aussie parents are constantly on the move and how they interact with their children embodies that

IDEA

Babies are comfy in any position if they’re in Bonds

LINE

Comfy Any Way

w/ AVA STONE and sUMMER JANSON

TWIX XP

w/ Caleb Duncan and shaun Yap

BRIEF

Create a new and fresh direction for twix to encorperate the concept of "two-ness" two chocolate bars is better than one

INSIGHT

Video game enthusiests will stay up to the late hours of the night chasing that win or chasing the thrill with their mates, but the countless energy drinks and junk food doesnt cut it any more. It creates a high then a serious crash.

IDEA

Make Twix a strategic late night gaming tool to enhance your performance, one now one later.

LINE

Twix Xp: Boost your Game. Twice

MACCA'S

BRIEF

Promote that McDonalds is open late everynight, some even 24/7. Essentially, Macca's is there when you need it.

INSIGHT

In Australia there is a growing number of young adults abstaining from drinking alcohol but still have the want and desire to fit in and enjoy their youth.

IDEA

Prove that you can have just as much fun without drinking and with McDonalds' beverages in drinking games.

LINE

Macca's All Night Long

Sodaly

w/ Caleb Duncan and shaun Yap

BRIEF

To extend Sodaly's current campaigns, elevating their status in society in the ruthless soft drink market, by ultimately getting more of the general public to try Sodaly.

INSIGHT

Recreational drugs are hyper prevelant in society, especially around young adults and, drug paraphernalia and inuendos are seen as topical and humorous.

IDEA

To lean heavily into common drug/alcohol related actions, but tailor it to the consumption of sodaly, hense getting Soldaly Addicted.

LINE

Get Sodaly Adidcted