COLGATE
Product
Colgate Optic White High Impact Toothpaste
SMP
The easiest way to whiter teeth
Insight
Teeth are the first thing somone notices about someone in their initial interaction.
Idea
Colgate teeth are so white they binde others into falling in love with them.
Line
White is Blinding
philips
Product
Philips Sonicare: a Kid-Smart Electric Toothbrush and Interactive App.
SMP
Better brushing builds habits for life
Insight
Modern parents are paranoid that their children will be/are addicted to technology and that it is harmful.
Idea
Show that getting addicted to technology is not necessarily bad.
Line
Get your kids hooked on the right games.
QANTAS
Product
Non-stop flights from Sydney to London
SMP
Australia and England have never been closer
Insight
When things are so close, your senses pick them up.
Idea
Personify the QANTAS plane connecting to authenically British things.
Line
It's so close you can ...
Vanish
Product
Vanish Stain Remover
SMP
Gets rid of the toughest stains.
Insight
Blood is one of the most painful stains to remove from dirty laundry, and one that Vanish removes easily.
Idea
Have known villains use Vanish to clean the evidence from their clothes.
Line
Deadly stain remover
hipcamp
Product
Hipcamp is an online platform that helps campers discover and book unique places to stay outdoors.
SMP
Camp off the beaten track.
Insight
The general population that crowds campsites likes camping, but only whenit'ss easy and convenient
Idea
Create scenarios that scare and intimidate general campers, attracting only authentic outdoor enthusiasts.
Line
Warning!
STRANGE LOVE PREMIUM MIXERS
Product
Strange Love Premium Mixer
SMP
The mixers that improve any drink.
Insight
Young adults these days want to acheive status on a low budget. Colloquially known as LARPING (LARP = Live Action Role Play)
Idea
Satirically target class and exelence with the cheapest most disgusting forms of alohol.
Line
Opulence Obtained
